Monday Updates
117 Pintail Way, Lake Lake Frederick, VA 22630
February 14, 2026
Presented By Yvonne Holland
List Price
$880,000
Scroll
117 Pintail Way, Lake Lake Frederick, VA 22630
February 14, 2026
Presented By Yvonne Holland
Your Ad Is Live
Your Facebook & Instagram ad campaigns have been set up and are actively reaching targeted home buyers in the Pintail Way area. We'll have performance numbers for you in the next update.
See Your Ad LiveWhen you click, you'll see a confirmation screen — click "Show Ad" to have the ad appear in your feed for 24 hours.
Paid Social Media
Here's the campaign-level breakdown of your paid advertising performance across Meta platforms.
| Campaign | Type | Views / Impressions | Clicks |
|---|---|---|---|
| Just Listed — Week 1 | Awareness | 46,464 | 123 |
| Just Listed — Week 2 | Awareness | 44,503 | 120 |
| Retargeting | Retarget | 879 | 109 |
| Total | 91,846 | 352 | |
Summary
Views below fast-sale threshold. At 34 views/day, we're well below Zillow's 250/day benchmark for homes that go pending in a week. The $880K price point narrows the buyer pool, but our paid campaigns (91,800+ impressions) are supplementing Zillow's organic reach significantly.
Saves signal mild interest, not urgency. ~1 save/day is below the 5/day benchmark for fast offers. Buyers are bookmarking but not feeling competitive pressure yet. Retargeting ads are keeping your home in front of these warm prospects.
Critical window approaching. At 16 days on market — right at Zillow's median of 15 days to pending — the next two weeks will determine whether momentum builds or flattens. Continued aggressive marketing is essential.
Paid social is carrying the load. With 91,846 Facebook & Instagram views and 352 clicks, our ad campaigns are driving far more exposure than Zillow alone. This multi-channel approach is critical for a home at this price point in the Lake Frederick market.
Video Marketing
Your listing has a dedicated professional video tour on the Fox Homes YouTube channel — a permanent, shareable asset that continues generating views long after launch.
+24 above avg
~12 min total
of 0:54 total
avg % viewed
Views are coming from multiple channels — direct shares, YouTube's browse & suggested video algorithm, external sites, and channel page visits — signaling healthy organic discovery beyond just paid promotion. Unlike social ads that stop when the budget runs out, this professional tour lives permanently on YouTube, continuing to attract views from search and recommendations over time on a channel with 2,560+ subscribers. Buyers can share the full walkthrough with family, friends, and agents, giving your home exposure far beyond what static photos can achieve.
"Inside This Stunning Shea Evoke Model in Trilogy at Lake Frederick" — published Feb 12, already outperforming the channel average by 540%.
Premium Feature
Your agent Yvonne Holland upgraded your listing to Zillow's premium Listing Showcase — an immersive experience that makes your home stand out from every other listing on the platform.
Instead of the standard thumbnail grid, Showcase listings display a curated, full-bleed photo experience with room-by-room organization — making buyers feel like they're walking through your home.
Showcase listings receive a visually distinct, larger presentation in Zillow search results — catching buyers' attention before they even click. According to Zillow, Showcase listings receive up to 2x more page views than standard listings.
Buyers can explore your home's layout with interactive floor plans that link directly to photos of each room — helping serious buyers understand the flow and feel of your home before they ever schedule a tour.
Why This Matters
Not every agent invests in Listing Showcase. By opting in, Yvonne is giving your home a competitive edge — premium presentation where it matters most, on the platform where over 200 million unique monthly visitors search for homes.
Zillow Performance
Here's how your property is performing on Zillow — the #1 real estate platform where serious buyers search.
What This Means
Breaking down what your Zillow metrics tell us about buyer interest and market positioning.
Your listing is averaging 34 views per day. According to Zillow's research, listings that receive 250+ views per day typically go pending within one week, and those exceeding 500/day often sell above list price. At 34 views/day, your home is being seen but isn't generating the kind of urgency that drives fast offers. This is common at the $880K price point — the buyer pool is smaller — but it signals we should continue pushing exposure through paid ads and consider whether pricing or presentation adjustments could increase traffic.
With approximately 0.8 saves per day, we're in Zillow's 1–2 daily saves bucket. The benchmark for a fast sale is 5+ saves per day, and listings with 10+ saves/day tend to sell above asking. Twelve saves over two weeks shows buyers are curious enough to bookmark your home, but not yet feeling the competitive pressure to act quickly. This suggests interest without strong emotional pull — buyers like it, but aren't rushing. Our retargeting ads are designed to keep your home top-of-mind for these saved shoppers.
Zillow's data shows the median home goes pending after 15 days. At 14 days, your listing is right at that inflection point where momentum matters most. Listings with strong early engagement often go pending by now, while those without it tend to extend closer to 30–45+ days. The next 1–2 weeks are critical for building buyer urgency. Our continued Facebook & Instagram campaigns are keeping visibility high to push engagement upward during this window.
Redfin Performance
Redfin is another top real estate platform where active buyers discover and save homes they're interested in.
We're committed to giving your home the exposure it deserves. If you have any questions about your listing's performance, don't hesitate to reach out.
Leave Us a Google Review
Common Questions
Great question — and it's one we get a lot! Your listing ads are run as "dark posts" (also called unpublished posts), which means they do not appear on the Fox Homes Team Facebook page or Instagram profile. They only appear in the feeds and stories of the targeted audience we've selected — active home shoppers in specific locations, demographics, and interest groups.
A social media post is published to the business page and visible to anyone who visits or follows the page. It's great for engagement with existing followers, but reach is limited — typically only 2–5% of followers see an organic post.
A dark ad (paid ad) is never posted to the page. Instead, it's delivered directly into the feeds and stories of a precisely targeted audience — people actively searching for homes, browsing real estate content, or matching buyer demographics in your area. This is how we're generating tens of thousands of views for your listing.
Bottom line: Dark ads reach the right people — serious buyers — not just your friends and followers. That's why your listing has 91,846 views from people who are actually in the market.
